After some critical voices regarding IBM's Informix strategy came up during the last months, it seems that IBM is listening and starts to improve things. A new IBM website invites us to discover Informix after an esthetic surgery :-) :

• Discover the new face of Informix

You can download an Informix focused e-book from the above website called "Do more with less - Discover hassle-free data management with IBM Informix". It describes some of the key advantages of IDS in a nice (high level) manner.

Well done, IBM !

Note:
While IDS is truly hassle-free, unfortunately the IBM websites are not. Even if logged in with my IBM ID, I had to fill out a registration form with name, country, address, phone (:- This should be improved. Generally it doesn't make sense to force people to fill out lengthly registration forms if you want to spread the word about something (in this case IDS). Make it as easy accessible as possible !