Date:
June 23, 2010, 12:00 PM EST, 9:00 AM PST

Speakers:
Larry Hargrove, Global Sales and Solutions Executive for Service Provider Software, IBM
Sally Hartnell, Worldwide Marketing Manager for Informix and solidDB, IBM

Registration:
Meeting Communications Industry Imperatives with the Right Data Management Framework

Content:

Because of intense competition and demands from consumers, Communications Service 
Providers and Equipment Providers alike, are looking for ways to accelerate 
deployment of new services and increase average revenue per user (ARPU). This 
webinar will discuss the critical role of the data management framework for meeting 
these challenges in wireless as well as wireline environments, and key considerations
for ensuring a service delivery environment will not cost too much money, will not 
result in vendor lock-in, and will remain flexible to suit changing standards and 
needs.

This presentation features IBM.s Worldwide Sales Leader of Telco Industry Software, 
together with the worldwide marketing lead for the IBM Informix and solidDB offerings. 
These subject matter experts will present:

* Key industry drivers that are influencing Next Generation Networks (NGN.s) and 
  shaping IBM's software framework and Information Agenda for the Communications industry
* The critical role and requirements of data management in NGN service delivery
* How IBM Informix keeps costs low for OEMs, ISVs, and end-users alike with reliable and 
  hassle-free data management
* How the relational, in-memory database capabilities of IBM solidDB provide micro-second 
  response times, high transaction throughput, and sub-second failover, and the benefits 
  of using this functionality as a front-end cache to accelerate access to 
  performance-critical data stored in Informix