No we won't ever ever advertise individual products....

Submitted by eherber on Wed, 2010-06-30 14:59

We have heard it so many times from IBM: "No we won't ever ever advertise individual products...."

However it seems to me that for certain products IBM finds subtle ways to bypass their own policy:

Excerpt of the Advertisement Text:

"What exactly does a benchmark mean? For the last five years, IBM DB2® has spent more time
at the top of three of the industry’s leading performance benchmarks than Oracle and Microsoft
combined..."

This is DB2 advertising isn't it ?

According to the blog entry this advertisement will appear in the following publications:

  • Wall Street Journal
  • New York Times
  • San Francisco Chronicle
  • San Jose Mercury News
  • Business Week
  • Forbes
  • Fortune
  • Information Week

So the product name DB2 is getting out to all the CIO's and other upper management people. Why isn't Informix mentioned in this advertising ? The extremely high customer satisfaction would have been an excellent point to complement this advertisement.

IBM, we are now waiting for some Informix advertisement ! Or are some products more equal than others ?