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Wake-Up Call for the IBM Press/Marketing Department

Submitted by eherber on Thu, 2009-07-16 20:29

This is an urgent Wake-Up Call for the IBM Press/Marketing Department:

In case you haven't noticed it, Informix - a product of IBM - has once again being among the top rated "vendors" in Q2/2009 in the popular performance ratings offered by VendorRate:

Excerpt.

“Microsoft was cruising along with satisfactory scores in earlier reports but it 
simply fell off a cliff in this quarter,” said Rick Schaefer, CEO of VendorRate. 
“Meanwhile, IBM Informix was among the top rated vendors for the fourth 
straight quarter, and this is the first time that ShoreTel made it into the top rankings.”

IBM Informix scored 96, while ...

This is a great success and reflects the high quality of the IBM Informix Support as well as the excellent technology of IDS.

If I would be working for IBM Marketing/Press, I would immediately formulate a nice press release and distribute this excellent result thru all available online channels. And if there would be some marketing dollars left, I would create a clever advertisement that emphasizes this exceptional customer satisfaction. A highly pleased customer base is the best marketing template you can get, isn't it ?

So IBM Press/Marketing, why don't you get your ass up and promote those excellent results and begin to create some product awareness for IDS in the marketplace ?