Here is a short interview with Bernie Spang - IBM Director Strategy and Marketing Database Software & System - about growth strategies for Informix.
Informix - Quo vadis ?
We are now in the 2nd year of the three-year "Informix Revitialization"
plan. At the beginning of 2010 IBM announced a new strategy concerning Informix.
The goal of this strategy is to revitalize the Informix business within
three years. IBM's Rob Thomas (IBM Vice President Worldwide Business Development)
formulated this strategy and is responsible for it's successful execution.
IBM Informix Sales Strategy
The big problem of Informix from my point of view is that there are no
Bruce Weed, who is responsible for leading the strategic direction for the Informix business at IBM, has posted a new update to his blog.
In his update Bruce mentions the big Informix Event that will take place today in New York City. Prominent speakers from IBM including Arvind Krishna, Robert D. Thomas and Jerry Kessee will talk about IBM's Informix strategy. This is only the kick off for a worldwide series of events of this type.
Just to keep you informed:
Today I've officially send the marketing/sales question list to IBM's Worldwide VP of Database Sales Alyse Passarelli and IBM's Wordwide VP of Database Marketing Inhi Cho. We will soon see if they take the complaints of the Informix user community seriously and answer our questions in some form.
Just want to pick up a good idea from Gumby that appeared recently in the Informix Newsgroup.
IBM strengthens Informix-Team with Young Professionals
IBM reacts to the heavy demand for Informix Dynamic Server, which was voted the product with the highest customer satisfaction in a recent survey.
I am glad to introduce Jannis Dorlöchter on The Informix-Zone who will start, as of now, as a Technical Enablement Consultant. Jannis is assigned to the IBM Lab in Böblingen, Germany.
The lovely Terri Gerber, who has for the last year been leading the Informix Channel Sales team has been promoted to lead a newly formed Informix Worldwide sales team. Barbara Benis will be in charge of Direct Sales within this team and the excellent Gary Proctor will be taking over the Channel Sales.
While I'll be sorry to see Gary crossing over to the Dark Side (sales), at least we'll continue to work in the same team.
Everyone in the Informix team in IBM sees this as a great development and a sign of IBM's ever-growing support for Informix.
I'm delighted to offer my congratulations to them all and to point out that beers are on them next time we meet!