We have heard it so many times from IBM: "No we won't ever ever advertise individual products...."

However it seems to me that for certain products IBM finds subtle ways to bypass their own policy:

• http://db2news.wordpress.com/2010/06/22/db2-advertising-campaign/

Excerpt of the Advertisement Text:

"What exactly does a benchmark mean? For the last five years, IBM DB2® has spent more time

The Informix Zone is pleased to announce a brand-new Advertising Offering. Benefit from our excellent Google Ranking and advertise your offers and services on the Informix Zone. There is no better place on the Internet for your Informix related advertisements !

Not till the last Informix-Partner has been scared away,
the last Informix-Distributor has capitulated,
the last Informix-Customer has switched to Oracle,
not till then you will recognize that an ecosystem
isn't survivable, if the vendor isn't willing to
reinvest the earned money to create real product
awareness in the market.

I'm happy to introduce the new Informix video from Cursor Software AG.

Cursor Software AG is one of the three German Informix distributors and distributes products from the IBM Information
Management Software portfolio.

Well done !